Why Your Website NEEDS an Explainer Video –

30th May 2022

… and the importance of finding the right voiceover for the job!

Ensuring your explainer video attracts the right audience is all about how your video connects with them – and a professional voiceover will help you truly engage the viewer and deliver your message.

Did you know that when it comes to online product reviews, 66% of consumers prefer to watch a video as opposed to reading a text-based review?

And 88% of people say they’ve been convinced to buy a product or service from watching an explainer video, as well as 78% who have bought a piece of software or app.

Therefore it’s no surprise that explainer videos are a key tool to market a business. 87% of marketers agree that an explainer video has increased traffic to their website, whilst 90% have seen a direct increase in sales thanks to their explainer video. But what is an explainer video and why are they so successful?

Michelle Livings female voice artist at Great British Voices
Voiceover Artist Michelle at Great British Voices


What is an Explainer Video?

An explainer video is a short corporate video – usually between one and three minutes long, (with over 68% of consumers preferring sub-one minute videos) – that details a company’s product or service. Many companies like to showcase this in the form of an animation, but they can also be pieces presented to camera by an in-house employee or narrated by a voiceover artist.

You’d usually find them either on the company’s homepage or product pages, depending on what the explainer is about.

Voiceover Artist Mark R. at Great British Voices

Why Finding the Right Voiceover Is Cruital for the Sucess of your Video?

When it comes to tone, Wyzowl reported that 75% of consumers decided not to buy a product because the video voiceover annoyed them. An informal and chatty tone is preferred by 83% of consumers. So, it seems that finding the right voice for your business or product is just as important as the product itself.

Therefore, also important to note that the voice you choose is representative of your brand. So you need a professional voiceover that reflects your company values, branding and message. It may be self-explanatory, but if your product explainer is aimed at young mums, then a female voiceover artist is more likely to resonate with your audience, than a male voiceover.

So, if you haven’t got an explainer video on your website already, then here are just a few reasons why you should get one…

  • Easier to understand your product brands
  • Helps to connect with an audience – builds confidence in your product
  • Show personality
  • Can be shared easily
  • Can monitor your views
  • Helps with SEO

And if you’re still not sure whether an explainer video is right for you and your business, take a look at a few projects our voiceover artists have recorded recently;

Voiced By Julie-Ann at Great British Voices
Voiced by Louisa at Great British Voices
Voiced by George at Great British Voices
Voiced by Chris T. at Great British Voices


Hire a Corporate Voiceover Artist

If you’re ready to produce your explainer video, we have many professional voiceover artists and/or presenters ready to help sell your service.  Our roster of over 300 professional British voiceover artists, all with their own professional home studio set up, are all available to hire to record your script usually within 48-hours of booking.

We handpick all our voiceover artists, ensuring the highest level of professionalism is consistently met, with many artists having won awards for their voiceover work. 

You can also hire a presenter for your explainer video at Great British Presenters.

To book a professional voiceover artist for your next video or event, contact Great British Voices bookings coordinator Alex at alex@greatbritishvoices.co.uk or call +44 1753 439 289 to speak to a member of the Great British Talent team. 

Contact us.

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