So, you require a voiceover artist for your latest project – maybe it’s an animation, e-learning video or a commercial; a corporate read, IVR recording or even an audiobook!
But when sourcing a voiceover artist do you have an idea as to what budget should you set aside?
At Great British Voices, we appreciate there is no such thing as a ‘standard rate’ and ALWAYS take our client’s budgets into consideration when providing a quote.
However, we also never wish to undervalue the industry or our artists. So, here are a few things we consider when providing our clients with a quote for their VO project –
1. Length of the project/script – Can it be recorded in one session or do you require multiple session
2. Final usage – Online/Internal/Broadcast etc… all makes a difference!
3. End client – Are they a well-known brand/company?
4. Would you like to dial-in with the artist to direct as they record, via Skype, Zoom or similar?
5. Can the artist record from home or would you like them to travel to a studio?
6. The duration of usage required? For example, do you require 3months or 5 years?
This final point is a very important factor as you are essentially ‘buying the rights’ to use that artist’s voice on your project for a set duration. So, in the same way, you’d renew your TV licence or your car insurance, a voiceover with online/broadcast usage also needs renewing should you wish to continue using it after the agreed usage has expired.
Furthermore, when an artist agrees to ‘be the voice’ of one company/brand, they may be contractually unable to voice for similar/competing brands, for that set period of time.
Read more: Voiceover Licensing & Usage: A Guide for hirers, by the experts at Gravy for The Brain.
It’s also worth taking into consideration that you’re not only paying for the recording session but in most cases, you’re also paying for artists to clean/edit the material after recording and provide a round of pick-ups too, if required.
If you’d like to see how we set our rates, then do click through to the UK Voiceover Industry Rate Guide.
Don’t let your budget stop you! At Great British Voices, we have 100’s of professional British & International voiceover artists, all with their own homestudio set up, so they don’t have to book or travel to a local studio unless you require them too.
If you’d like to book a voiceover artist or discuss your project requirements contact firstname.lastname@example.org
ALL of our artists are flexible with rates and providing that there is no ambiguity on where their voice is being used, then we are always happy to put artists forward for work.
Dial-in is also available with most of our artists so you can direct them as they record your script.
And finally, if you don’t know what kind of voice you’re after, pop Alex an email and she’ll create a personalised shortlist for you and even source an artist for you if we don’t have any who match your brief – it couldn’t be simpler!